Every outbound team asks the same question: "Can I actually reach decision-makers in my target industry — and on which channel?"
Instead of guessing, we analyzed our entire live database: 319,823 B2B contact records across 165 industries, each scored for data quality. Here's what the data says about B2B reachability in 2026.
Key findings at a glance
- Email is the scarce channel. Only 46.1% of B2B contact records include an email address — while 82.7% include a phone number.
- Just 30.1% of contacts are reachable on both email and phone. Multi-channel contacts are the premium minority.
- Professional services are email-first. Mortgage brokers (88%), marketing agencies (86%), and financial services (92%) have the highest email coverage.
- Local trades are phone-first. Garage door companies (99% phone), window installers (97%), and flooring contractors (96%) are overwhelmingly reachable by phone — but under 30% have a published email.
- 27.7% of all records are Verified or Premium grade — contacts with multiple confirmed channels plus firmographic depth.
Methodology
We aggregated all active records in the LeadQuasar database (319,823 contacts and business listings across 165 industry categories, US-focused). For each industry with at least 2,000 records, we measured: email coverage, phone coverage, and average data-quality score (0–100, based on completeness, verification status, and channel availability). Numbers reflect the live database as of July 2026.
The most email-reachable industries
If your outbound motion is cold email, these industries give you the largest addressable audiences:
| Industry | Records | Email coverage | Phone coverage |
|---|---|---|---|
| Financial Services | 2,916 | 92% | 98% |
| Mortgage Brokers | 20,547 | 88% | 60% |
| Marketing Agencies | 20,322 | 86% | 60% |
| HVAC | 9,053 | 85% | 52% |
| Solar | 5,747 | 77% | 61% |
| Real Estate Agents | 3,675 | 67% | 73% |
| Dentists | 8,316 | 63% | 65% |
Why it matters: these are industries where decision-makers publish work emails — often because they're used to digital inbound (finance, marketing, real estate). Cold email works here at scale.
The most phone-first industries
Local service businesses show the opposite pattern — near-universal phone coverage, minimal email:
| Industry | Records | Phone coverage | Email coverage |
|---|---|---|---|
| Garage Doors | 3,513 | 99% | 44% |
| Windows Installation | 2,735 | 97% | 27% |
| Flooring Contractors | 2,816 | 96% | 13% |
| Roofing | 2,347 | 94% | 11% |
| Chiropractors | 2,200 | 97% | 22% |
Why it matters: if you sell to local trades, a cold-email-only strategy fights the data. The owners answer their business line — calls, SMS, and WhatsApp dramatically out-reach email in these niches.
The multi-channel elite
Some industry datasets combine both channels at nearly 100% — the most valuable segments in the database:
| Industry | Records | Phone | Avg. quality score | |
|---|---|---|---|---|
| Manufacturing | 3,809 | 100% | 100% | 69 |
| Healthcare | 2,596 | 100% | 100% | 69 |
| Business Services | 7,786 | 100% | 100% | 68 |
| Retail | 2,933 | 100% | 100% | 68 |
These records let you run true multi-channel sequences: email first, phone follow-up — the combination that consistently produces the highest reply rates in outbound benchmarks.
Data quality: how the 319,823 records break down
We score every record into one of five value tiers:
| Tier | Share of database | What it means |
|---|---|---|
| Premium | 5.5% | Multiple verified emails + phones + firmographics |
| Verified | 22.2% | Verified email + phone + company data |
| Connected | 18.3% | Email or LinkedIn + a second channel |
| Standard | 52.7% | Phone + website (typical local business) |
| Lean | 1.2% | Minimal data |
Takeaway: roughly 1 in 4 B2B records on the market is genuinely multi-channel-verified. That's exactly why we price leads by tier (4–22 credits) instead of charging a flat rate for every record — most databases charge you the same for a Lean record as a Premium one.
What this means for your outbound strategy
- Selling to professional services? Lead with email. Coverage is 85%+ and inboxes are the cultural norm.
- Selling to local trades? Lead with calls (or WhatsApp/SMS). Phone coverage is 94–99%; email under 30%.
- Want the highest reply rates? Filter for multi-channel (Verified/Premium tier) contacts and sequence across both channels.
- Buying data anywhere? Ask for per-record quality transparency. If a provider can't tell you which records have verified emails before you pay, you're buying the 46% average blind.
Frequently asked questions
How many B2B contacts have a verified email address?
In our analysis of 319,823 records, 46.1% include an email address. Coverage varies enormously by industry — from 88%+ in mortgage and marketing to under 15% in trades like flooring and roofing.
Which industry has the most reachable decision-makers?
By combined channel coverage, manufacturing, healthcare, and business-services records in our database are reachable at ~100% on both email and phone. Among large segments, mortgage brokers (20,547 records, 88% email) offer the best volume-to-reachability ratio.
Where does this data come from?
From the live LeadQuasar database — 319,823 aggregated, verified B2B contact records across 165+ industries, each scored 0–100 for data quality. You can search it free and check coverage for your own target industry.
Want the coverage numbers for your industry? Browse all 165+ industries or search the database free.