Most outbound advice is vibes. So instead of guessing, we measured our entire live database: 7,554,483 verified B2B records across 180+ industries, and looked at one practical question — if you want to reach a given industry, do you have their email, their phone, or both?
The headline looks simple. The breakdown is where the useful part hides.
The headline numbers
Across all 7.5 million active records:
| Metric | Coverage |
|---|---|
| Have an email address | 97.7% |
| Have a phone number | 99.3% |
| Have both email and phone | ~97% |
At face value that says "just email everyone." That would be a mistake — because the average hides two completely different populations.
The split nobody tells you about
Our data is made of two very different things, and they behave in opposite ways:
| Population | Records | Best channel | Coverage |
|---|---|---|---|
| Professional contacts (people at companies) | 7,452,327 | Email + phone | 99.1% email · 99.3% phone |
| Local business listings (storefront/service businesses) | 102,156 | Phone + website | 100% phone · 100% website |
Read that again: professional contacts are email-reachable on virtually every record (99%), while local businesses are reachable by phone and website on every record. They're two different outreach motions, and treating them the same is where campaigns go wrong.
The takeaway is blunt: if your ICP is professionals at companies (SaaS buyers, finance, manufacturing, agencies), email is wide open. If your ICP is local businesses (the shop, the clinic, the garage), pick up the phone or reach them through their site — 100% have a direct line and 100% have a website.
The most email-reachable industries
For professional verticals, email coverage is effectively total. The largest, by record count:
| Industry | Records | Phone | |
|---|---|---|---|
| Business Services | 1,206,029 | ~100% | ~100% |
| Manufacturing | 823,785 | ~100% | ~100% |
| Healthcare | 631,908 | ~100% | ~100% |
| Financial Services | 541,383 | ~100% | ~100% |
| Real Estate & Construction | 506,802 | ~100% | ~100% |
| Retail | 499,966 | ~100% | ~100% |
| Computers & Electronics | 450,380 | ~100% | ~100% |
| Software & Internet | 333,673 | ~100% | ~100% |
If you sell into any of these, an email-led sequence is viable from day one — the addresses are there. (Verify before you send anyway — see our email verification guide.)
The phone-first industries
These local, consumer-facing categories are reachable on nearly every record — by phone and their website — and they carry strong public ratings. Outbound here is a calling motion:
| Industry | Phone | Website | Avg rating |
|---|---|---|---|
| Chiropractors | 100% | 100% | 4.9★ |
| Dance studios | 100% | 100% | 4.6★ |
| Automotive | 98% | 98% | 4.6★ |
| Cafes | 100% | 100% | 4.5★ |
| Car dealerships | 100% | 100% | 4.3★ |
| Clothing stores | 100% | 100% | 4.3★ |
| Car washes | 100% | 100% | 4.2★ |
The same pattern holds for dentists, salons, restaurants, and most storefront trades: the business publishes a phone and a website, and its reputation is public. A quick call — or a message through their site — beats a cold email here, which is why phone-first wins for local.
What this means for your outbound
- Segment by population before you pick a channel. Professionals → email. Local businesses → phone. Mixing them into one email blast is how you get a 40% bounce rate.
- For local, lead with the phone (and their website). 100% carry a direct line and 100% have a site — filter by has phone and build a call cadence instead of an email blast.
- For professional verticals, verify then send. Coverage is near-total, but a verified address still isn't a guaranteed-deliverable one — run it through a checker first.
- Let the data pick your ICP. If two segments are equally good fits but one is 99% email-reachable and the other is phone-only, the reachable one is cheaper to work at scale.
Methodology
We aggregated every active record in the live LeadQuasar database — 7,554,483 contacts and business listings across 180+ industry categories, US-focused — and, for each industry with at least 2,000 records, measured email coverage and phone coverage. "Coverage" means the share of records in that industry that carry at least one email (or phone). Figures reflect the live database as of July 2026. You can search it free and check coverage for your own target industry before spending anything.
Frequently asked questions
What percentage of B2B contacts have an email address?
In our 7.5-million-record database, 97.7% have an email overall. But look by segment: professional contacts (people at companies) are ~99% email-reachable, while local business listings are reached by phone and website (100% each) instead. Always match the channel to the segment rather than the blended average.
Which industries are best reached by phone instead of email?
Local and consumer-facing categories — cafes, car washes, car dealerships, chiropractors, clothing stores, dentists, salons and similar storefront businesses. These carry a phone number and a website on nearly every record, plus strong public ratings (4.2–4.9★), so they're a phone-first (calling) motion.
Is email or phone better for B2B outreach?
It depends entirely on who you're targeting. For professionals at companies (SaaS, finance, manufacturing, agencies), email coverage is near-total and email scales well. For local businesses, the phone (and their website) is the reliable channel — 100% coverage — so call. The mistake is applying one channel to both.
How many B2B leads does LeadQuasar have?
Over 7.5 million verified B2B records across 180+ industries, with 97.7% carrying an email and 99.3% a phone. You can search the entire database free and only spend credits to unlock the specific contacts you want.
Check the coverage for your exact target industry — free, no card: search 7.5 million+ B2B records.