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Advertising audiencesTurn lead lists into ad audiences

Create advertising audiences
from your leads

Turn a saved list into a LinkedIn company list or a Google Ads customer list, so your ads reach them before you call.

  • Audiences from any saved list
  • LinkedIn and Google Ads files
  • Warm them up before you call
  • Only leads you can see in full
Build an audienceView documentation
  • No credit card required
  • Free forever plan
  • On Max
Example data

What you get with LinkedIn and Google Ads audiences

  • Reach Your List

    Show ads to the businesses you'll call.

  • Company Lists

    LinkedIn's own company-list columns.

  • Two Platforms

    LinkedIn and Google Ads formats.

  • Any Saved List

    From a search, the AI or an alert.

  • Your Own Filters

    Industry, city and state, as you built it.

  • Warm Before You Call

    Ads first, then your first call.

How it works

Create audiences from your leads in 3 simple steps.

  1. 1

    Choose a List

    Open a saved list, Export.

  2. 2

    Select a Format

    LinkedIn or Google Ads.

  3. 3

    Upload It

    In the ad tool's audiences.

Supported Ad Platforms

Audiences for these platforms:

View all
  • LinkedIn AdsMatched Audiences company list
  • Google AdsCustomer Match list
  • Any other toolCSV or Excel export

Audience Types

Two files from any saved list:

  1. 1LinkedIn company audienceMatched on company name, website and domain.
  2. 2Google Ads customer listMatched on email and phone.
  3. 3Built from your filtersIndustry, city and state, as you searched.
  4. 4Only leads you can seeThe same rule as every export.

Start creating advertising audiences today

Build a list free, then export it as an audience.

Build an audience
In detail

What the LinkedIn and Google Ads audiences integration does

Warm up a list before the first call: export it as a LinkedIn Matched Audiences company list or a Google Ads Customer Match list, upload it, and your ads reach those businesses.

  • LinkedIn company list

    Exported with LinkedIn's own company-list columns: company name, website, email domain, industry, city, state, country and postal code.

  • Google Ads customer list

    Exported with Customer Match's columns: email, phone, first and last name, country and postal code.

  • From any saved list

    Any list you build in LeadQuasar, from a search, the AI or a lead alert, exports in either format from the list page.

  • Only leads you can see

    The files hold only leads your account can see in full, the same as every other export.

Max plan. Part of Max ($29.99/month). Compare plans

Set it up

  1. 1Open a saved list in LeadQuasar and click Export.
  2. 2Choose LinkedIn company list or Google Ads customer list and download the file.
  3. 3LinkedIn: in Campaign Manager, open Audiences, create a company list and upload the file. Open Campaign Manager
  4. 4Google Ads: open Audience manager, add a Customer list and upload the file. Open Google Ads

The two files

FileColumns
LinkedIn company listcompanyname, companywebsite, companyemaildomain, industry, city, state, companycountry, zipcode
Google Ads customer listEmail, Phone, First Name, Last Name, Country, Zip
FAQ

LinkedIn and Google Ads audiences: questions

How many businesses does LinkedIn match?

That depends on LinkedIn's company pages; it shows the match rate after the upload. Lists with websites match best.

Does Google Ads accept any list?

Customer Match has its own eligibility rules and minimum sizes; check them in your Google Ads account.

Which plan includes it?

Part of Max ($29.99/month). Pro exports the same lists as CSV and Excel.

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