AI lead score generator
Paste a company website and see what’s missing from it, how reachable they are, and the angle worth leading with. The score is measured, not guessed.
How do you score a sales lead from their website?
Look for the gap between what the business has and what it needs, then check whether you can reach anyone there. On the site itself that means eight concrete things: HTTPS, a mobile viewport, a tap-to-call number, a contact form or email link, a clear call to action, a page title, a meta description and linked social profiles — each worth more or less depending on what it costs the business to be missing it. A site with no phone number and no form cannot be contacted at all, which matters more than a thin meta description. Reachability is the other half, and it is the half most scoring tools skip: this one counts the contacts we hold at that domain across 7.5M+ verified US business records, and what share carry a verified email or a direct phone. Both halves are computed, so the same company scores the same twice.
How it works
- 1
Paste their website
Any company URL. We read the homepage — nothing else.
- 2
Say what you sell
Optional, but it points the recommended angle at the gap you can actually fill.
- 3
Read the gaps, take the angle
A score with its working shown, the checklist behind it, and an opening line you can copy.
Questions
How is the lead score calculated?
From two measured components. Website opportunity is a technical audit of their homepage — HTTPS, mobile viewport, a tap-to-call number, a contact form or email link, a clear call to action, page title, meta description and social profiles — weighted by how much each gap costs the business. Reachability comes from our own database: how many contacts we hold at that domain and what share have a verified email or a direct phone. The headline score weights opportunity at 60% and reachability at 40%.
Does the AI decide the score?
No, and this is the point of the tool. Every number is computed from facts — either the markup has a viewport tag or it does not, either we hold 23 contacts there or we do not. The AI is handed those finished numbers and asked to explain them and suggest an angle. A score invented by a language model is not reproducible: the same company would score 74 one day and 81 the next, with no way to say which was right.
Why does a high score mean a good lead?
Because the score measures the gap between what a business has and what it needs, combined with whether you can actually reach them. A flawless website you can call is a poor lead for anyone selling web work; a broken website with nobody reachable is a poor lead for everyone. High means both a real problem and a way in.
What if you hold no contacts for the company?
Reachability scores zero and the total drops accordingly, which is honest — a prospect you cannot contact is not a strong lead however broken their site is. The website audit still runs in full, so you can see the opportunity even when we have no way in.
Is it free?
Ten scores a day, no account and no card. Each run fetches their homepage and reads our database, so the limit exists to keep it from being scripted.
Can I score a whole list at once?
Not on this free tool. LeadQuasar itself holds 7.5 million+ verified US businesses you can filter by industry, size and location, which is the practical way to work a market rather than scoring domains one at a time.
The rest of the toolkit
Every one of these is free and hands off to the next.
One score is a sample
7.5M+ verified US businesses, filterable by industry, size and location. A free account unlocks 50 contacts a day. No card.
Find the whole market