home security
alarm dealers
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Home Security Company Owners: A Small, Call-Ready Contact List

4 min read

LeadQuasar's Home Security category has 219 contacts in 24 states. 208 (95%) have a phone number and 197 (90%) carry a person's name, while 41 (19%) have an email. This is a small list of home security businesses, such as alarm dealers and installers. It is not a national directory, and the right way to use it is to research and call every record rather than run a campaign.

Be realistic about size

219 records is a short list. Texas holds the largest share.

State Contacts With email With phone
Texas 57 12 52
California 28 8 26
New York 20 7 20
Arizona 14 1 14
Illinois 13 2 11
Tennessee 13 1 12

Florida (11), Kentucky (11), Massachusetts (8), Colorado (7), Washington (7) and Wisconsin (7) follow. Texas is the only state with its own page. Every other state has fewer than 30 records.

A list this size suits a vendor who needs a handful of dealer relationships, not thousands of sends. You can work the entire category in five days on the free plan and still have time to research each company properly.

How a security dealer makes money

Understanding the business model tells you what to pitch. A home security dealer typically earns in two ways:

  • Installation. Selling and fitting cameras, sensors, panels, smart locks and doorbells.
  • Monitoring. A monthly contract for alarm monitoring, often handled by a third-party central station on the dealer's behalf.

The monthly monitoring revenue is what makes a security company valuable. Owners think about growing it, keeping it and, eventually, selling it. Any pitch that connects to recurring revenue gets attention.

What dealers buy

People who sell to security companies usually offer one of these:

  • Wholesale monitoring from a central station
  • Equipment distribution: panels, cameras, sensors, video doorbells, access control
  • Interactive and app platforms that dealers resell to homeowners
  • Consumer financing so customers can spread the cost of a system
  • Technician recruiting and training
  • Liability insurance
  • Marketing and lead generation for homeowners
  • Account acquisition or financing for dealers who want to sell or borrow against their monitoring contracts

Match the pitch to the size of the company. A two-person installer wants cheaper equipment and more jobs. A dealer with a sizeable monitoring base cares about attrition, margins on monitoring and the value of the business.

Reaching the home security owner

Home security companies of this size tend to be owner-run, and the owner is often out on installs during the day. The data does not include a job title breakdown for this category, but 90% of records carry a person's name, so you can ask for them directly.

  • Research the website first. 62% of records have one. Look for which equipment brands they install, whether they offer commercial work, and whether they monitor in-house or through a partner.
  • Call early or at day's end. Installers leave for jobs in the morning and are back late afternoon.
  • Mention something specific. Their brand line-up, service area or a recent review. It shows you did not dial them off a random list.
  • Ask for email on the call. Only 41 records have one. Our guide to finding business email addresses covers other ways to find one from a website.

Follow CAN-SPAM for follow-up email and any calling rules in your state.

Putting the home security list to work

  1. Browse home security leads by state. Searching and filtering are free.
  2. Check each record's quality score and tier before unlocking. The category has 41 CONNECTED records, 167 STANDARD and 11 LEAN.
  3. Start with Texas, then California and New York.
  4. Keep notes on equipment brands and monitoring setup for each dealer. That is what you will reference on the second call.

A free account unlocks 50 contacts a day with no card, which is enough to work through the category in under a week. If you want the whole list in your CRM immediately, go unlimited for $3.99/month with CSV export. For planning a small, precise list like this one, see how to build a B2B lead list.

Frequently asked questions

How many home security companies does LeadQuasar list?

219 contacts in 24 states. 208 have a phone number, 197 include a person's name and 41 have an email address.

Which state has the most home security contacts?

Texas, with 57. California has 28 and New York 20. Every other state has fewer than 15.

Is this a list of homeowners who want security systems?

No. These are home security businesses, such as alarm dealers and installers. The list suits vendors who sell to those companies, not companies looking for homeowner customers.

Should I call or email alarm dealers?

Call. 95% of records have a phone number and 19% have an email. Collect the email on the call for follow-up.


Browse home security leads by state, then create a free account to unlock 50 contacts a day with no card.