plastic surgery
healthcare
prospecting

Plastic Surgery Leads: How to Reach Practice Decision-Makers

4 min read

LeadQuasar's Plastic Surgery category has 382 contacts at plastic and cosmetic surgery practices in 20 states. 97% have a phone number, 80% list a website and 76% include a person's name, but only 22% (85 records) have an email address. It is a small list, strongest in Texas, California and New York, and the route in is the practice's front office rather than the surgeon's inbox.

Small and spread out

Three states hold over half the records:

State Contacts With email With phone
Texas 88 21 86
California 63 14 61
New York 60 12 55

The other 17 states have smaller counts: Illinois (32), Tennessee (18), Massachusetts (17), Colorado (15), Washington (14), Arizona (11), North Carolina (11), Nevada (10), Pennsylvania (7) and a few more. By city, New York has 57, Chicago 28, San Francisco 27 and Dallas 26.

Be realistic about what 382 records can do. This is enough for a focused, carefully researched campaign in a few metros. It is not enough for a high-volume email program, and email coverage is low anyway. Treat each practice as an account, not a row.

How a plastic surgery practice is run

A typical private practice has one or a few surgeons, a practice manager or administrator, and patient coordinators who handle consultations, quotes and scheduling. Many also run a med spa or aesthetics side offering injectables, skin treatments and laser work.

Decision-making usually splits like this:

  • The surgeon-owner approves anything clinical or expensive: devices, lasers, implants, facility changes, and large marketing contracts.
  • The practice manager runs operations and vets most vendors before the surgeon sees them: software, staffing, supplies, billing and smaller marketing spend.
  • Patient coordinators know where consultations are lost. They are not buyers, but they know what hurts.

For most vendors the practice manager is the right first conversation. Get them interested, and they will bring you to the surgeon.

What they buy

Cosmetic surgery is largely self-pay, so practices behave more like a consumer business than most medical offices. They compete on reputation, results and patient experience. That shapes what they spend on:

  • Patient acquisition. Website design, SEO, paid search, social media, before-and-after photo content and review management.
  • Consultation conversion. CRM and follow-up tools, patient coordinator training, and patient financing options.
  • Clinical equipment. Lasers, body contouring devices, implants, surgical supplies and imaging.
  • Aesthetics add-ons. Injectables, skincare lines and med spa equipment.

Name the procedures the practice actually promotes. 80% of records include a website, and a surgeon's site usually leads with their signature procedures. A pitch about breast surgery to a practice that leads with facial work gets ignored.

Getting through the front desk

Phone is the reliable channel here, with 97% coverage.

  1. Research first. Check the website for procedures, the number of surgeons and whether there is a med spa.
  2. Call and ask for the practice manager. Patient coordinators answer the phone and are trained to book consultations, so say right away that you are a vendor and ask for the person who handles vendors.
  3. Avoid surgery mornings. Many practices operate in the morning and consult in the afternoon. Late afternoon is often the best time to reach the manager.
  4. Send a short email after the call to the address they give you, or where the record has one. Follow CAN-SPAM and any state rules that apply.

Expect questions about patient privacy for anything that touches patient data or photos. Have your answers ready before the first meeting.

Unlocking the list

Browse plastic surgery leads by state and city. Search is free, and every record shows a quality score and a data tier before you unlock it. This category has 85 CONNECTED, 286 STANDARD and 11 LEAN records. The CONNECTED records are the most complete, so start there.

A free account unlocks 50 contacts a day with no card, which covers the whole category in about a week and a half. If you want it all at once, go unlimited for $3.99/month with CSV export. The medical spa category is a close neighbor, and our guide to how to find business email addresses helps where a record has a name but no email.

Frequently asked questions

How many plastic surgery practices does LeadQuasar have?

382 contacts across 20 states. Texas has 88, California 63 and New York 60. It is a small list, best used for a focused campaign.

Do the plastic surgery records have email addresses?

Only 22%, which is 85 records. Phone coverage is 97%, so plan on calling the practice first.

Who should I contact at a plastic surgery practice?

The practice manager in most cases. They vet vendors for software, marketing, supplies and staffing. For devices and major contracts the surgeon-owner decides, usually after the manager brings it forward.

Which cities have the most plastic surgery practices in the list?

New York has 57, Chicago 28, San Francisco 27 and Dallas 26.


Browse plastic surgery leads free by state and city, then create a free account to unlock 50 contacts a day with no card.