solar
prospecting
lead generation

Solar Company Leads: How to Reach Installer Owners (2026)

5 min read

LeadQuasar's Solar category holds 5,747 person-level contacts in 49 states. 4,419 of them (77%) have an email address and 96% carry a person's name, so this is mostly an email list with named owners and founders. It is a mid-sized, focused list rather than a complete directory of every installer, and it is strongest in California, Florida, Texas and Nevada.

Who you reach at a solar company

Title Contacts
Owner 779
Chief Executive Officer 270
President 83
Founder 79
Managing Director 73
Business Owner 59
President And Chief Executive Officer 59
Director 44
Founder And Chief Executive Officer 39
Co-Founder 37

Almost every title on that list is a top decision-maker. The mix of Owner and Founder titles fits how solar companies tend to look: many are young, founder-led installers and developers where the person who started the company still runs sales, hiring and purchasing. The CEO and Managing Director titles lean toward larger operators and developers with more structure.

That matters for tone. An owner-installer wants to hear how you win them jobs or save crew hours. A CEO at a larger firm is more interested in margin, financing and scale.

What solar companies buy

The vendors that sell to solar companies tend to fall into a few groups, and each has a natural hook:

  • Lead generation and marketing. Residential installers depend on a steady flow of homeowner appointments. If you sell leads, ads or appointment setting, the owner is the buyer and cost per closed job is the conversation.
  • Design, proposal and CRM software. Faster site surveys and proposals shorten the sales cycle. Pitch to the owner at small firms and to operations at larger ones.
  • Financing and payments. Many homeowners finance systems, so financing partners sell on approval rates and speed.
  • Equipment and distribution. Panels, inverters, racking and batteries. Supply and lead times are the pain point.
  • Labor and subcontracting. Crews, electricians and roofers. Growing installers need capacity.

Pick one of these and say it in the first line. "Faster permit packages for installers" is a reason to reply. "Helping solar companies grow" is not.

Where the solar contacts are

State Contacts With email With phone
California 1,341 917 893
Florida 784 642 474
Texas 531 464 306
Nevada 378 378 145
Tennessee 229 195 119
Colorado 228 119 202

Utah (182), Ohio (176), the District of Columbia (157), Maryland (136), Arizona (133) and Georgia (120) follow. The list reaches 49 states in total, but outside the top dozen the counts get thin.

Read the email and phone columns before you pick a channel. Every Nevada record has an email, and most are in Las Vegas (266). Texas and Florida are also email-heavy. Colorado runs the other way, with more phones than emails, and Utah and Arizona do too. In those states, plan to call.

In cities, Miami (242), Los Angeles (231), Houston (106) and San Francisco (88) have the most contacts after Las Vegas.

Match the channel to the state

  1. Email-first states. Nevada, Texas, Florida and California. Send a short, specific email to the owner or founder, then follow up a few days later.
  2. Phone-first states. Colorado, Utah and Arizona. Call during office hours and ask for the owner by name, since nearly every record has one.
  3. Research the firm first. Half of the records (50%) include a website. It will tell you whether they do residential rooftop, commercial or utility-scale work, and your opener should match.

Solar owners are pitched often, especially by lead sellers. Proof beats promises: a short example of what you did for a similar installer does more than a list of features. For structure, see our cold email guide. Follow CAN-SPAM and any state rules that apply.

Which solar records to unlock first

The Solar list has 758 PREMIUM and 1,418 VERIFIED records, plus 2,220 CONNECTED. Each record shows its quality score and tier before you unlock, so start with PREMIUM and VERIFIED when you want the cleanest contacts.

Starting a solar list today

Browse solar leads by state for free. A free account unlocks 50 contacts a day with no card, which covers a single state like Nevada or Tennessee in about a week. For the larger states, go unlimited for $3.99/month and export the list as a CSV.

Frequently asked questions

How many solar company contacts does LeadQuasar have?

The Solar category has 5,747 contacts across 49 states. 4,419 have an email address and 3,497 have a phone number.

Are these solar installers or homeowners interested in solar?

These are business contacts at solar companies, not homeowners. The most common titles are Owner (779), Chief Executive Officer (270), President (83) and Founder (79).

Which state has the most solar contacts?

California, with 1,341, followed by Florida (784), Texas (531) and Nevada (378). Every Nevada record includes an email.

Should I email or call solar companies?

It depends on the state. Nevada, Texas and Florida are strong for email, while Colorado, Utah and Arizona have more phone numbers than emails. Across the whole list, 77% have email and 61% have a phone number.


Browse solar leads free, then create a free account to unlock 50 contacts a day with no card.