Google Keyword Planner vs KeywordQuasar
Google Keyword Planner is Google's free keyword tool for advertisers, inside Google Ads. KeywordQuasar, LeadQuasar's keyword tool, reads the same Keyword Planner data for any city, state or country without a Google Ads account, then shows the businesses there to sell to.
The short answer
Choose Google Keyword Planner if you run Google Ads and want forecasts and keyword lists for a campaign: it's free once your Ads account is set up. Choose KeywordQuasar if you want a place's monthly Google searches without setting up Google Ads (3 free a day, no account), with the businesses there, a lead list and outreach, from $9.99 a month.
LeadQuasar vs Google Keyword Planner, feature by feature
What it is
LeadQuasar: KeywordQuasar, LeadQuasar's keyword tool: how many people search for a keyword in a place, then the businesses there to sell to
Google Keyword Planner: Google's free keyword tool inside Google Ads, built to help advertisers plan search campaigns
Search volume source
LeadQuasar: Google Ads Keyword Planner data, asked from Google for the place and language you pick; not adjusted by LeadQuasar
Google Keyword Planner: Google's own data: average monthly searches for the keyword and its close variants, over 12 months by default, rounded
City-level volumes
LeadQuasar: Any city, county, state or country Google Ads can target, one keyword and place at a time
Google Keyword Planner: For the locations you target; Google notes its estimates are less accurate for a small geographic location
Cost per click
LeadQuasar: The top-of-page bid range and Google's competition band, on Pro and up
Google Keyword Planner: Top-of-page bid, low and high range, from the last 30 days, and competition
Keyword ideas
LeadQuasar: Related searches in the same place, each with its own volume: 5 a search free, 20 on Pro, 50 on Plus, 500 on Max
Google Keyword Planner: A keyword generator for related ideas
Keyword difficulty
LeadQuasar: No keyword difficulty score
Google Keyword Planner: No SEO difficulty score: it's built for ads
Backlinks
LeadQuasar: No backlink data
Google Keyword Planner: Not offered
Rank tracking
LeadQuasar: A rank tracker from Pro: 10 to 50 searches checked on Google every day, by plan
Google Keyword Planner: Not offered
Businesses to sell to
LeadQuasar: How many businesses of that kind are in the place, from LeadQuasar's 9.7 million+ leads, on every plan; which have no website or an email, and the lead list in one click, on Pro and up
Google Keyword Planner: Not offered
Outreach and CRM
LeadQuasar: A CRM on every plan, and email sequences from your own Gmail, in the same account
Google Keyword Planner: Not offered
Free plan
LeadQuasar: 3 searches a day with no account; Pro 20 a day, Plus 50, Max 100
Google Keyword Planner: Free, once a Google Ads account is set up with billing details and a campaign
Price
LeadQuasar: Free $0, Pro $9.99, Plus $21.99, Max $29.99 a month per account; no seats, credits or contract
Google Keyword Planner: Free
Where Google Keyword Planner is better
- It's Google's own tool and the source of the numbers: KeywordQuasar reads the same Keyword Planner data through Google's API.
- Forecasts of the clicks, impressions and conversions a budget would bring; KeywordQuasar doesn't forecast.
- Keyword lists go straight into a Google Ads campaign.
- No paid plan to buy, once your Google Ads account is set up.
Where LeadQuasar is better
- No Google Ads account, billing details or campaign: 3 searches a day free without signing up.
- Built for one question: type a keyword and a city and read Google's monthly searches there, with keyword ideas beside it.
- The businesses behind the searches: how many there are in the place, which have no website, and the lead list in one click.
- Bing searches on Plus and Max, and Google Trends' chart on every plan, beside Google's number.
- A CRM and email outreach in the same account, so research turns into clients.
Pricing
Google Keyword Planner
- Keyword PlannerFreeInside Google Ads: you finish setting up an account, with your billing details, and create a campaign first
No paid plan of its own: it's part of Google Ads, built for planning search campaigns. As listed on their pricing page on 2 November 2026; prices change, so check there before you buy.
LeadQuasar
- Free$0KeywordQuasar: 3 searches a day with 5 keyword ideas each and the business count; 50 lead unlocks a day
- Pro$9.99/month20 searches a day, 20 ideas, cost per click, the lead list in one click, unlimited unlocks
- Plus$21.99/month50 searches a day, 50 ideas, Bing, 3 cities side by side, CSV export
- Max$29.99/month100 searches a day, 500 ideas, the top 50 cities for a niche, and in LeadQuasar AI
Per account, not per user. No credits, no contract; cancel any time.
Pick Google Keyword Planner if
- You run Google Ads and want forecasts and a keyword list for a campaign.
- You already have a Google Ads account with billing set up.
Pick LeadQuasar if
- You want a city's monthly searches without setting up Google Ads.
- You sell SEO, websites or ads to local businesses and want the businesses next to the numbers.
- You want the lead list and outreach in the same account, from $9.99 a month.
LeadQuasar vs Google Keyword Planner: questions
Is Google Keyword Planner free?
Yes. Google calls it a free keyword tool for advertisers. To use it you first finish setting up a Google Ads account, entering your billing details, and create a campaign (Google's own pages, read 2 November 2026). KeywordQuasar shows the same Keyword Planner numbers with no Google Ads account: 3 searches a day free.
Is there a free alternative to Google Keyword Planner?
For search volumes, yes: KeywordQuasar, LeadQuasar's keyword tool, gives 3 searches a day free with no account. Type a keyword and a city, county, state or country, and it shows Google's monthly searches there, 5 keyword ideas and how many businesses of that kind LeadQuasar holds. It has no keyword difficulty or backlinks, so it replaces Google Keyword Planner only for that job; paid plans from $9.99 a month add cost per click, more searches and ideas, and the lead list.
Does KeywordQuasar use Google Keyword Planner data?
Yes. Monthly searches, competition, bid ranges and keyword ideas are Google Ads Keyword Planner data, asked from Google through its API for the place and language you pick. LeadQuasar doesn't adjust them; Google rounds them, as it does in Keyword Planner.
Can I see search volume for a city?
In both. Keyword Planner shows data for the locations you target, and KeywordQuasar asks Google for the city, county, state or country you type. Google notes its estimates are less accurate for a small geographic location, and that applies to the same numbers in KeywordQuasar, so read a small town's figure as a guide.
How we compared
LeadQuasar makes this page. Everything about Google Keyword Planner comes from its own website, read on 2 November 2026; everything about LeadQuasar is what the product does today. If something here is out of date, tell us at support@leadquasar.com and we’ll fix it.