ZoomInfo is the biggest name in B2B data, and its price is a quote you get from a sales call. Here are six alternatives worth a look, plus ours, labelled. Every price and claim below comes from each company's own website, read on the date above, and the last section says when ZoomInfo is still the right call.
What is the best ZoomInfo alternative?
It depends which part of ZoomInfo you need. For verified contacts without a contract, LeadQuasar (12.4 million+ B2B contacts, $9.99/month, no seats) or UpLead suit small teams. Apollo.io adds outreach to its data. Cognism is the closer match for European phone numbers, and Lusha for looking people up from LinkedIn.
Who are ZoomInfo's main competitors?
ZoomInfo's competitors split by job. Cognism competes on enterprise data, especially in Europe; Apollo.io on data and outreach in one platform; Lusha, RocketReach and Seamless.AI on finding a person's email and phone; UpLead on verified contact lists; and lead databases such as LeadQuasar on contacts without an annual contract.
At a glance
ZoomInfo alternatives and competitors: who each suits, its price and its main trade-off
Tool
Job
Who it suits
Price (their site, 4 November 2026)
Main trade-off
LeadQuasar(this is us)
Lead database
Small teams who want verified contacts for a defined market without a contract or a sales call
Free, or $9.99/month unlimited
Strongest in the US; other countries have fewer records
Apollo.io
Data plus outreach
Teams who want their contact data and their outreach in one product
Free plan; paid prices not shown
Its pricing page names its plans (Free, Basic, Professional, Custom) but showed no prices
Cognism
European data
Teams selling into Europe who want phone-verified mobiles
By quote
Pricing is a personalised quote
Lusha
LinkedIn lookups
Individual reps who prospect straight from LinkedIn profiles
Free, or from $49.90/month
Credit-based: each plan has a monthly credit allowance
UpLead
Verified lists
Small teams who want verified emails checked again at export
From $99/month
Credits per month: 170 on Essentials, 400 on Plus
Seamless.AI
Contact search
Reps who want to search for prospects and their contact details on demand
Free credits; paid prices not shown
Its pricing page showed no prices when we read it
RocketReach
Email and phone lookup
Looking up the email or phone of a person you already know you want
See their pricing page
Its pages would not load for our reader on 4 November 2026, so no plan details are quoted here
1
LeadQuasar
This is us
A B2B lead database of 12.4 million+ verified contacts, with a built-in CRM and email sequences sent from your own Gmail.
Best for: Small teams who want verified contacts for a defined market without a contract or a sales call
Search free with no account; a free account unlocks 50 leads a day with no card
One flat price per account: $9.99/month for unlimited unlocks and CSV export, no credits
A 0-100 quality score on every record, shown before you unlock it
Strongest in the US; other countries have fewer records
One login per account, no team seats yet
No dialler and no intent data
Our plans, per account
Free
$0
50 lead unlocks a day, no card
Pro
$9.99/month
Unlimited unlocks, CSV export, the AI assistant
Plus
$21.99/month
Adds Zapier, Make, n8n, Slack and Teams
Max
$29.99/month
Adds HubSpot, Pipedrive, GoHighLevel and Zoho push, and the API
ZoomInfo is not overpriced for everyone. Keep it if these describe you:
Your team acts on its intent signals and technographic data every week, not once a quarter.
You need many seats with admin controls, and integrations your sales operations team already runs.
Your buyers sit in large enterprises, where its org charts save real research time.
Procurement prefers one annual contract with one vendor over several monthly tools.
Questions
Is there a free ZoomInfo alternative?
Several have a free plan. Apollo.io's free plan has no time limit, Lusha's gives 40 credits a month, Seamless.AI is free for up to 50 credits, and UpLead has a 7-day trial. LeadQuasar can be searched with no account, and a free account unlocks 50 leads a day with no card.
What is the cheapest ZoomInfo alternative?
Of the tools here that publish their prices, LeadQuasar's Pro plan at $9.99/month is the lowest paid plan, and it has a free plan below that. Apollo.io, Cognism, Seamless.AI and RocketReach did not show paid prices on the pages we read, so check their pricing pages before comparing.
Why do teams look for ZoomInfo alternatives?
Mostly the buying process. ZoomInfo's pricing page shows no prices: it says the cost depends on features, the number of licences and credit usage, so you need a quote. Teams that only need verified emails and phone numbers for a defined market often move to a tool that publishes its price and bills monthly.
Do ZoomInfo alternatives have intent data?
Some do. ZoomInfo's own site leads with intent data, and of the alternatives here UpLead lists intent data alongside its emails and mobile numbers. LeadQuasar has none: it is a contact database with a quality score on every record, which is the trade-off for its flat price.
Can I try an alternative before my ZoomInfo renewal?
Yes. Apollo.io, Lusha, Seamless.AI and LeadQuasar have free plans and UpLead a 7-day trial, each on its own site. Run one on a live campaign for a few weeks before your renewal date, then compare the reply rates rather than the database sizes.
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