Across the US, "roofing companies near me" and "roofers near me" get 165,000 Google searches a month each, and "roofer" on its own gets 60,500, in figures we measured on 2 November 2026. Across the 20 large US cities we measured, monthly searches for "roofer" ran from 4,400 in New York to 110 in Boston.
Roofing searches across the US
These are the ten most searched roofing keywords in the US in the snapshot, with the competition level and the top-of-page bid range advertisers paid.
| Keyword |
US searches a month |
Competition |
Top-of-page bid (USD) |
| roofing companies near me |
165,000 |
Medium |
$15.55 to $85.11 |
| roofers near me |
165,000 |
Medium |
$13.79 to $75.00 |
| roof repair near me |
90,500 |
Low |
$14.59 to $69.26 |
| metal roofing |
90,500 |
High |
$3.42 to $17.44 |
| roofing companies |
90,500 |
Medium |
$15.24 to $82.50 |
| roof repairs |
90,500 |
Low |
$14.50 to $71.95 |
| roofing contractors |
74,000 |
Low |
$7.92 to $50.00 |
| roofer |
60,500 |
Low |
$13.78 to $70.60 |
| standing seam metal roof |
49,500 |
High |
$1.88 to $12.39 |
| roofing contractors near me |
33,100 |
Medium |
$13.63 to $71.73 |
Monthly Google searches for the US, measured with KeywordQuasar on 2 November 2026.
Most of these searches come from people hiring: the "near me" searches, roof repair and roofing companies. The exception is metal roofing. "metal roofing" gets as many searches as "roof repair near me", but advertisers paid far less for it: $3.42 to $17.44 a click, against $14.59 to $69.26. Someone reading about metal roofs is often earlier in the decision than someone with a leak.
Searches for "roofer" by US city
Here is the same keyword, "roofer", in each of the 20 cities in the snapshot.
| City |
Searches a month |
Competition |
Top-of-page bid (USD) |
| New York, NY |
4,400 |
Low |
$13.13 to $48.00 |
| Los Angeles, CA |
1,000 |
Low |
$20.62 to $87.41 |
| Chicago, IL |
480 |
Low |
$15.12 to $49.22 |
| Houston, TX |
480 |
Low |
$25.00 to $68.79 |
| San Antonio, TX |
480 |
Low |
$14.25 to $42.85 |
| Austin, TX |
390 |
Low |
$16.86 to $65.00 |
| Denver, CO |
390 |
Low |
$27.34 to $61.41 |
| Phoenix, AZ |
320 |
Low |
$27.63 to $101.06 |
| Philadelphia, PA |
320 |
Low |
$15.33 to $64.32 |
| Dallas, TX |
320 |
Low |
$11.31 to $76.26 |
| Charlotte, NC |
320 |
Low |
$12.00 to $73.30 |
| Miami, FL |
320 |
Low |
$12.86 to $65.00 |
| Seattle, WA |
260 |
Low |
$19.01 to $76.00 |
| Atlanta, GA |
260 |
Low |
$13.73 to $50.92 |
| Nashville, TN |
210 |
Low |
$42.65 to $123.48 |
| San Diego, CA |
170 |
Low |
$8.51 to $54.50 |
| Jacksonville, FL |
170 |
Low |
$10.67 to $86.83 |
| Columbus, OH |
170 |
Low |
$13.82 to $98.83 |
| Las Vegas, NV |
170 |
Low |
No figure |
| Boston, MA |
110 |
Low |
No figure |
Average monthly Google searches for "roofer" in each city, measured with KeywordQuasar on 2 November 2026. "No figure": no bid range was given.
What the city table shows:
- New York leads by a wide margin, with 4,400 searches a month. Los Angeles is second with 1,000.
- Three Texas cities sit together near the top: Houston and San Antonio at 480 each, Austin at 390. Dallas has 320.
- Bids don't follow searches. Nashville has 210 searches a month but the highest bid range of the 20 cities, $42.65 to $123.48. Phoenix, with 320, reaches $101.06 at the high end.
- Competition is Low in every one of the 20 cities. That band counts advertisers bidding on "roofer" in each city. It says nothing about how many roofing websites are trying to rank there.
Added together, the 20 cities come to 10,740 searches a month for "roofer". Each city's figure is rounded, so figures for several places may not add up exactly; treat that total as a rough guide.
What the city number counts, and what it leaves out
The monthly figure for "roofer" counts that keyword and its close variants. Longer searches, such as "roof repair near me" or "roofing companies", are separate keywords with their own numbers. So the real roofing demand in Houston is larger than the 480 shown for "roofer". Nationally, "roofer" is the eighth most searched keyword in the table above.
That is why a roofer should check several phrases for their own city before deciding what to build, not just the trade name.
The UK, for comparison
In the UK, "roofers near me" is the most searched roofing keyword, with 33,100 searches a month. For "roofer" by city, London has 1,000 a month, Birmingham 170, and Glasgow and Bristol 110 each. The roofing keyword report has the full UK lists from the same snapshot.
What this means for SEO for roofers
Whether you are a roofer or an agency selling SEO to roofers, the national list points to the pages that matter:
- A main page for hiring searches. "roofing companies near me", "roofers near me" and "roofing contractors" all ask for the same thing: a roofing company close by. One strong page with your services, service area, reviews and phone number answers them.
- A roof repair page. "roof repair near me" (90,500) and "roof repairs" (90,500) are a different job from a full replacement, and the bids show advertisers value them.
- A metal roofing page, if you fit metal roofs. "metal roofing" (90,500) and "standing seam metal roof" (49,500) are big but earlier in the decision. Explain options and costs plainly.
- A commercial page, if you do commercial work. "commercial roofing" has 18,100 searches a month nationally and "commercial roofing contractors near me" 14,800.
"Near me" searches usually show Google's map results, so a complete Google Business Profile matters as much as the pages themselves.
For agencies, the city figures are the opening line of a pitch: a roofer in Nashville may not know that people there search for "roofer" 210 times a month, or that advertisers pay up to $123.48 for one of those clicks. If you sell to roofers, our guide to finding roofing company leads covers who to contact, and LeadQuasar's roofing listings can be filtered by state and city.
Check your own city
The snapshot covers 20 large US cities. For any other place, KeywordQuasar shows the monthly Google searches for "roofer", or any keyword, in the city, county or state you type, plus related searches there and how many roofers LeadQuasar holds in that place. It is free to try with no account: 5 searches a day with exact figures in the US, UK and Canada, and one preview search elsewhere. KeywordQuasar in full is on the Plus and Max plans.
Frequently asked questions
How many people search for roofers each month?
In the US, "roofing companies near me" and "roofers near me" get 165,000 Google searches a month each, and "roofer" 60,500, in figures measured on 2 November 2026.
Which US city searches the most for roofers?
New York, with 4,400 searches a month for "roofer", followed by Los Angeles with 1,000. Chicago, Houston and San Antonio come next with 480 each.
What are the best keywords for a roofing company?
The hiring searches: "roofing companies near me", "roofers near me", "roof repair near me" and "roofing companies". Add "metal roofing" or "commercial roofing" if you offer them. Check each in your own city before building pages.
Is SEO worth it for roofers?
The bid data suggests the clicks are valuable: advertisers paid between $15.55 and $85.11 for a top-of-page click on "roofing companies near me" in the US. Ranking in the normal results for the same search brings clicks you don't pay for one by one.
Check roofing demand in your city: try a free search on KeywordQuasar, with no account.
