LeadQuasar's Automotive industry lists 2,169 businesses, and 2,130 of them (98%) have both a phone number and a website. There are no email addresses or contact names, so this is a phone list. The main job before you call is working out what kind of automotive business each record is, because "Automotive" is a broad label.
A general label covers many businesses
Businesses land in the Automotive category when they describe themselves in general terms rather than as one specific trade. In practice that can mean a repair shop, a used car lot, a parts store, a customizer or a specialist that does a bit of everything. The category does not tell you which.
That matters because each type buys differently. A parts supplier selling to a repair shop and a floor-plan lender selling to a dealer are not after the same records. So the first pass through this list is sorting, not selling.
If you already know the exact type you want, LeadQuasar has narrower industries that may fit better:
Use those for a targeted list, and use Automotive to widen it with businesses that did not pick a specific label.
Sorting by website
98% of the records list a website, which makes sorting quick. A minute on each site answers:
- What they do. Service bays and a "book an appointment" button mean repair. Inventory listings mean sales. A product catalog means parts.
- How big they are. One location with the owner's story on the About page is a small shop. Several locations and a careers page is a group with a manager layer.
- What they already use. Online booking, a chat widget or financing offers tell you which vendors they already buy from, and which gaps are open.
Tag each record by type as you go. Then call one type at a time, with one script. Switching pitches between calls is how reps end up sounding vague.
Where the businesses are
| State | Businesses |
|---|---|
| Texas | 700 |
| California | 479 |
| Arizona | 122 |
| Florida | 121 |
| Ohio | 121 |
| Pennsylvania | 121 |
Michigan adds 120, Tennessee 118, New York 110 and Illinois 102. New Jersey has just 5.
This is a focused list of 11 states, not national coverage. Texas and California hold more than half of it. Texas records are spread over San Antonio (119), El Paso (119), Austin (117) and other metros; California's sit mostly in San Jose (120), Los Angeles (119) and San Diego (117). In most other states, one city holds nearly all of the records: Phoenix (121), Philadelphia (120), Jacksonville (119), Detroit (117), Columbus (117) and Memphis (113).
For a field rep, that concentration is useful. One metro gives you roughly a hundred businesses within driving distance.
Calling automotive businesses
Most small automotive businesses are owner-run, and the owner is often in the shop, not at a desk. Some habits that help:
- Call early or late. First thing in the morning, before the bays fill, or near close. Mid-morning at a busy shop means the owner has a car on a lift.
- Ask for the owner by role. With no contact names in the records, ask "Is the owner around?" or "Who handles your parts ordering?" Service writers route calls all day and will tell you.
- Lead with money or time. Shops care about car count, comebacks and technician hours. Dealers care about inventory turn and lead flow. Name the one that fits the type you tagged.
- Offer to stop by. Automotive owners often prefer to see a product in person. If you can visit, say so on the first call.
Once you have a name, a short follow-up email works. Get the address on the call or from the website, and follow CAN-SPAM and any state rules that apply.
Ratings and data quality
Every one of the 2,169 records has a Google rating, and the average is 4.59. Automotive customers read reviews closely, so a business below that average is often worried about it, which is a real opening for reputation, customer communication or quality programs.
On quality, 2,130 records are STANDARD and 39 are LEAN. Check the tier and quality score shown on each record before you unlock, and leave the LEAN ones until last.
Step by step
- Browse automotive leads by state. Search and filtering are free.
- Pick one metro and tag each business by type from its website.
- Unlock the type you sell to. A free account covers 50 businesses a day with no card.
- Call early or late, get the owner's name, and log what they use today.
- When you are working several metros, go unlimited for $3.99/month and export to CSV.
For help deciding which types to target in the first place, see how to create an ideal customer profile.
Frequently asked questions
How many automotive businesses does LeadQuasar list?
2,169, across 11 states. 2,130 of them have a phone number and a website, and every record has a Google rating.
Does the automotive list include emails or owner names?
No. The records are business listings with phone, website, address and rating. Call to get the owner's name, then follow up by email if they give you an address.
What kinds of businesses are in the Automotive category?
It is a general label, so it mixes business types. Check each website to see whether it is a shop, a dealer or a parts business, or use the narrower industries such as auto repair and car dealerships.
Which states have the most automotive businesses?
Texas has 700 and California 479. Arizona, Florida, Ohio and Pennsylvania each have between 121 and 122.
Browse automotive leads free, then create a free account to unlock 50 businesses a day with no card.