LeadQuasar lists 610 gym contacts. 587 of them (96%) have a phone number, 76% include a person's name, and 85 (14%) have an email address. It is a small list, spread thinly over 27 states, with California holding the most. Use it as a phone list of gym owners and managers, and pair it with the neighbouring fitness industries if you need more volume.
A small list, stated plainly
610 contacts across 27 states means most states have only a few dozen gyms in the list. Here is where they are:
| State | Contacts | With email | With phone |
|---|---|---|---|
| California | 170 | 18 | 163 |
| Florida | 47 | 6 | 46 |
| Georgia | 44 | 7 | 44 |
| Nebraska | 35 | 6 | 35 |
| Minnesota | 34 | 5 | 31 |
| Ohio | 34 | 9 | 32 |
Arizona has 29, Hawaii 26, North Carolina and Texas 24 each, Colorado 22 and Virginia 19.
The records cluster in a few cities rather than spreading across each state: Sacramento (46), Atlanta (43), Omaha (32), Minneapolis (26) and Honolulu (25). If you serve one of those metros, this list is a solid start. If you need gyms nationwide, it will not get you there on its own.
LeadQuasar keeps several fitness industries separate, and gym owners list themselves under different labels. For a fuller list, also check fitness centers, gymnasiums, CrossFit boxes and pilates studios. A boutique studio and a full-floor gym buy differently, so keep them in separate segments.
Gyms are membership businesses
Everything a gym owner buys connects to members: getting them, keeping them, and collecting from them every month. Frame your pitch in those terms.
- Getting members. Local marketing, referral programs, lead follow-up and trial-pass offers.
- Keeping members. Class booking, apps, coaching programs, community events. Cancellations are the number an owner watches most closely.
- Collecting. Billing software, failed-payment recovery and front-desk tools.
- Running the floor. Equipment, maintenance, cleaning, towel service, supplements and retail.
An owner who hears "fewer cancellations" or "fewer failed payments" listens. An owner who hears a list of software features does not.
Independent, franchise or chain
Check the gym's name and website before you call, because it changes who you should talk to.
Independent gyms are the best prospects for most sellers. The owner decides, often works the front desk or coaches, and can say yes on the call.
Franchise locations have an owner, but the brand may control software, equipment and national marketing. Pitch what a franchisee chooses locally: cleaning, maintenance, local events, staffing and community marketing.
Corporate chain locations are run by a manager with little buying power. Skip them unless you sell a purely local service.
Timing around the membership calendar
Gym owners live by a seasonal rhythm. The start of the year brings a wave of new members, and owners are too busy running the floor to take sales calls. The weeks before it are when they plan promotions and buy anything they want in place for the rush. Late spring brings another push as members think about summer.
So pitch acquisition tools and equipment well before the new-year rush, and pitch retention tools in the months after it, when owners watch those new members start to drop off.
Within the day, avoid the morning and evening peaks. Mid-morning and early afternoon are quieter, and the owner or manager is more likely to have a minute.
Reaching the gyms owner
- Ask for them by name. 76% of records carry one. If the person at the desk is staff, ask when the owner is usually in.
- Mention something specific. 68% of records include a website. Look at the class schedule, the membership offers and the photos. "I saw you added a 5am bootcamp" beats a generic opener.
- Walk in if you are local. Gyms are open to the public, and many owners respond better to someone who shows up during a quiet hour than to a cold call.
- Email as follow-up. With only 14% of records carrying an email, ask for the owner's address after you talk, and send one short note. Follow CAN-SPAM and any state rules that apply.
Running outreach to gyms
- Browse gym leads by state. Search and filtering are free.
- Check the tiers: 500 STANDARD, 90 CONNECTED and 20 LEAN. Start with the most complete records.
- Unlock a metro. A free account covers 50 contacts a day with no card, which is enough for Sacramento or Atlanta in one go.
- Add the neighbouring fitness industries for the same metro.
- If you are combining several lists into one campaign, go unlimited for $3.99/month and export to CSV.
To decide which kind of gym to target first, see how to create an ideal customer profile.
Frequently asked questions
How many gyms does LeadQuasar list?
610 gym contacts across 27 states. 587 have a phone number, 461 include a contact name and 85 have an email address.
Which cities have the most gyms in the list?
Sacramento (46), Atlanta (43), Omaha (32), Minneapolis (26) and Honolulu (25).
Is the gym list the same as fitness centers or CrossFit?
No. Gyms, fitness centers, gymnasiums, CrossFit and pilates studios are separate industries on LeadQuasar. Check each one for your metro and combine them if you sell to all of them.
When is the best time to sell to a gym owner?
Before the new-year membership rush for anything that helps them sign members, and in the months after it for retention tools. Call mid-morning or early afternoon, away from peak hours.
Browse gym leads free, then create a free account to unlock 50 contacts a day with no card.