ecommerce
prospecting
lead generation

Ecommerce Leads: How to Find and Contact Online Store Owners

5 min read

LeadQuasar's Ecommerce category holds 373 contacts. 297 (80%) have a phone number, 256 (69%) have a website, and 92 (25%) have an email address. That is a small list, and it is honest to say so up front: it suits a focused, hand-worked campaign in a few markets, not a large automated sequence.

What you can and cannot expect

Ecommerce is a hard category to build a list for. Many online stores run with a tiny team, hide behind a contact form and list no phone number at all. Most records here give you more than that: a phone number, a site and, for three in four, a person's name (75%).

Two things follow from that:

  • The website is your best asset. At 69% coverage, it is the most useful field after phone. For an ecommerce business, the site is the business. It tells you the platform they run on, what they sell, their price range, how they handle shipping and returns, and whether they run email capture or reviews.
  • Email is scarce. Only a quarter of records carry one. Plan to call, or to find the right inbox through the site. Our guide on how to find business email addresses walks through the method.

There is no job-title breakdown for this category, so you will not know in advance whether a name belongs to a founder or a marketing lead. In small online retail it is often the founder. On the call, ask.

Where the records are

State Contacts With phone With email
California 83 72 22
Illinois 48 39 17
New York 42 24 7
Texas 36 28 6
Arizona 33 31 7
Washington 25 21 5

The list covers 26 states, but only California, Illinois and New York have their own page so far. After Washington, counts drop quickly: Wisconsin 13, Michigan 11, Ohio 10, the District of Columbia 9, Massachusetts 8 and Colorado 7.

City clusters are small. Chicago has 44 contacts, most of Illinois. San Francisco has 40, New York City 34 and Phoenix 29. If you want a local ecommerce market to work in person or by phone, those four cities are the only ones with real depth here.

Read the store before you pitch

With a small list, you can afford to research every record, and in ecommerce you should. Ten minutes on the site tells you what to lead with:

  • Platform. A store on a hosted platform needs apps, themes and integrations. A custom build needs developers and hosting.
  • Catalogue size. Ten products and ten thousand products are different businesses with different pains.
  • Checkout and shipping. Slow shipping, high thresholds for free delivery and clumsy returns are all openings for fulfillment, logistics and returns vendors.
  • Marketing signals. No email pop-up, no reviews, no retargeting pixel, a stale blog: each is an opening for a marketing service.
  • Wholesale or B2B pages. Some stores sell to retailers as well. That changes who you talk to.

Then write or call about one thing you saw. "Your checkout asks for an account before payment" lands. "We help ecommerce brands grow" does not.

Who sells to ecommerce businesses

The businesses in this list are mostly online retailers and brands. The vendors who sell to them tend to offer:

  • Fulfillment, 3PL and shipping software
  • Payment processing and fraud tools
  • Email, SMS and retention marketing
  • Paid social and search agencies
  • Product photography and content
  • Inventory, accounting and tax software
  • Store development and theme design

At a small store, the owner is often the buyer for all of it. Be concrete about what changes in their numbers, and keep the first message short.

Working a small list

  1. Browse ecommerce leads by state and city. Search and filtering are free.
  2. Visit every website before you reach out, and note one specific issue or opportunity.
  3. Call first for the 80% with a phone number.
  4. Email where you can, and follow CAN-SPAM and any state rules that apply.
  5. Track what you learn. On a list of 373, every conversation teaches you something about the next one.

Every record shows a quality score and data tier before you unlock it. Here the tiers are 84 CONNECTED, 221 STANDARD and 68 LEAN, so start with CONNECTED. A free account unlocks 50 contacts a day with no card, which covers the whole category in about a week and a half of steady work, and that is the right pace for research-led outreach. If you want everything at once in a CSV, go unlimited for $3.99/month. For building a wider list around this one, see how to build a B2B lead list.

Frequently asked questions

How many ecommerce contacts does LeadQuasar have?

The Ecommerce category has 373 contacts across 26 states. 297 have a phone number, 256 a website, 281 a person's name and 92 an email address.

Do the ecommerce leads include email addresses?

Only 25% of records do. Phone coverage is higher at 80%, and most records have a website where you can find a contact route.

Which states have the most ecommerce companies in the list?

California (83), Illinois (48), New York (42), Texas (36) and Arizona (33).

Is this list big enough for a cold email campaign?

Not a large one. With 92 email addresses, it suits a small, researched campaign where each message references something specific about the store.


Browse ecommerce leads free, then create a free account to unlock 50 contacts a day with no card.