it consultants
technology
prospecting
channel

IT Consultant Leads: Finding Partners, Resellers and Owners

5 min read

LeadQuasar lists 1,392 IT consulting businesses across 13 US states. Every listing has a phone number and a website, but none includes an email address or a named contact, so you reach these firms by phone and use the website to find the owner. Most people looking for IT consultant leads want one of two things: a partner who resells or implements their product, or a small firm to sell tools and services to.

Two reasons to contact IT consultants

Channel and partner recruitment. Software, security and cloud vendors often sell through local IT firms, because those firms already hold the client relationship. If this is you, you are not really selling. You are offering a margin, a product their clients need and the support to deliver it. The pitch is about what it adds to their monthly revenue and how much work it creates for their technicians.

Selling to the firm itself. Small IT shops buy remote monitoring, ticketing and billing tools, backup and security products, hardware from distributors, insurance, accounting help and marketing. Here you are selling to an owner who is also often the most senior technician.

Decide which one you are doing before you pick up the phone. The first call sounds completely different.

The IT Consultants map, state by state

State Firms
Texas 360
California 268
New York 80
Florida 70
Ohio 70
Pennsylvania 64

Illinois (61), North Carolina (61), Michigan (59), Tennessee (49) and Arizona (47) follow. Indiana has 14.

San Diego has the most firms of any city (73), followed by New York (71), Jacksonville (70) and Houston (70). Dallas has 66, and San Jose, Chicago and Austin 59 each. For partner recruitment a metro focus makes sense: a partner in the same city as your target clients is the one who can actually visit them.

This is a small, focused list of 1,392 firms. That suits partner recruitment well, where you want a handful of strong partners per region rather than a mass mailing. It is not a complete national directory of IT firms.

Read the ratings carefully

Every listing has a Google rating, and the average is 2.94 out of 5. That is low, and it is worth thinking about before you use it.

For a local IT firm, reviews often come from clients who had an outage, a slow ticket or a billing dispute. Happy clients rarely write reviews for an IT provider that simply keeps things running. So a low rating is not always a sign of a bad firm.

Use ratings as a prompt to read, not as a filter on their own:

  • Recruiting partners: read the reviews. Complaints about response time suggest a stretched team that may not have room for a new product line. Praise for specific engineers suggests a firm clients trust.
  • Selling ticketing, monitoring or support tools: response-time complaints are your opening. Be tactful about it.
  • Selling marketing or review services: a low average is a clear need, but lead with more reviews from happy clients, not with the score.

How the owner thinks

The owner of a small IT firm is usually technical, sceptical of sales talk and short on time. They get pitched by vendors and distributors constantly.

What works:

  • Be technical enough. Know how your product fits into their stack. If they ask how it integrates with their monitoring tool and you cannot answer, the call is over.
  • Talk margin and recurring revenue. Many firms bill clients monthly. Show how your product fits a monthly price to their clients.
  • Offer a trial on their own systems. A consultant will test it on their own network before putting it in front of a client.
  • Respect their time. They are often on site or fixing something. A short voicemail with one clear reason to call back is better than a long email.

A working plan

  1. Browse IT consultant leads and filter by state or city. Search and filters are free.
  2. Check each record's quality score and data tier. Every listing here is STANDARD tier.
  3. Read the website to learn what they specialise in: managed services, networking, security, cloud, a particular industry. Note the owner's name from the About page.
  4. Read a few reviews for context.
  5. Call mid-morning, and ask for the owner or whoever handles vendor partnerships.
  6. If you get an email address on the call or from the site, follow up there. Follow CAN-SPAM and any state rules that apply.

A free account unlocks 50 firms a day with no card, which covers most single states on this list within a week. For the whole list in your CRM, go unlimited for $3.99/month with CSV export. If you want named contacts at software companies rather than local IT firms, look at LeadQuasar's computer software category, and see our guide on how to create an ideal customer profile to decide which firms fit.

Frequently asked questions

How many IT consultants does LeadQuasar list?

1,392 IT consulting firms across 13 states. Every listing has a phone number and website. None includes an email address or contact name.

Can I use the list to recruit resellers or MSP partners?

Yes. It is a good fit for partner recruitment in a region. Use the website to check each firm's focus, then call the owner with a clear margin and support offer.

Why is the average rating low?

The average across these listings is 2.94 out of 5. IT firms often get reviews after something goes wrong, so read the reviews rather than dropping firms on the score alone.

Which cities have the most IT consultants?

San Diego (73), New York (71), Jacksonville (70) and Houston (70), followed by Dallas (66).


Browse IT consultant leads free, then create a free account to unlock 50 firms a day with no card.