software
saas
prospecting
lead generation

Software & Internet Leads: Reach Tech Decision-Makers by Role

6 min read

LeadQuasar's Software & Internet industry holds 333,673 person-level contacts, and every record has an email address, a phone number, a company website and a named person. It is one of the largest industries in the database, with records in 51 states and territories. The hard part is not finding software company contacts. It is cutting 333,673 of them down to the few hundred who would actually buy what you sell.

The problem with a list this big

A small list forces focus. A big one lets you be lazy: export a state, load it into a sequencer and hope. That approach burns domains and gets ignored, because tech buyers get more cold email than almost anyone.

Treat the size as a filtering budget. You can afford to throw away most of the list and still have plenty left. Decide three things before you unlock anything:

  1. Which role owns your problem. A dev tool, a marketing tool and an accounting service each have a different buyer, even inside the same company.
  2. Which company shape fits. A five-person agency and a large vendor headquarters both sit under Software & Internet. There is no employee-count filter, so you judge shape from the company name and website.
  3. Which geography you can serve. If you sell anything in person, or need overlapping hours, pick the metro first.

Our ideal customer profile guide walks through writing this down before you build the list.

Who the contacts are, by title

The most common titles in the Software & Internet data:

Title Contacts
Owner 30,805
President 28,824
Marketing Manager 9,034
Chief Executive Officer 7,242
Manager 5,641
Chief Operating Officer 4,593
Vice President 4,252
Marketing Director 4,073
Marketing Executive 3,927
Director of Marketing 3,487

Two groups stand out. Owners and Presidents are the largest by far, which tells you a lot of the list is smaller firms where the founder still signs contracts. Then there is a deep marketing layer: Marketing Manager, Marketing Director, Marketing Executive and Director of Marketing all appear in the top ten.

That marketing layer is useful if you sell anything that touches pipeline: content, paid media, events, SEO, data, design. It is the wrong place to pitch infrastructure or security. For those, go to COOs, Vice Presidents and the CEO at smaller firms, where one person often covers operations and technology.

Note that "Manager" alone (5,641) is ambiguous. Check the company website before you assume what they manage.

Where tech contacts cluster

California dominates, which is no surprise. The next tier is spread across the East Coast and a few tech hubs.

State Contacts
California 109,810
Massachusetts 25,609
New York 20,011
Texas 17,457
Washington 15,687
Virginia 11,782

Pennsylvania (12,742) and New Jersey (10,939) sit in the same range as Virginia.

The city counts are where it gets interesting. Redwood City has 16,711 contacts, more than San Francisco at 10,363. Mountain View has 10,803 and Redmond has 7,860. Newtown Square, a Philadelphia suburb, has 4,454.

When a suburb carries a count that high, it usually means a few large headquarters rather than hundreds of startups. That matters for your pitch. Contacts at a large vendor HQ sit inside procurement processes, and a founder-style "quick call?" email rarely moves them. If you want smaller, founder-led firms, look at broader metros like New York, Austin, Atlanta and San Diego, and read the company names before unlocking.

Writing to people who write software

Tech contacts can spot a template in the first line. A few things that hold up:

  • Reference what they ship. Every record has a website, so there is no excuse for a generic opener. One specific sentence about their product beats three about yours.
  • Match the role. A Marketing Director wants to hear about pipeline and cost per lead. A COO wants to hear about time and risk. The same product needs two different emails.
  • Keep it plain text. Short, no images, one link at most. It reads like a person wrote it, and it survives spam filters better.
  • Ask a small question. "Is this on your list this quarter?" gets more replies than "Can I get 30 minutes?"

The cold email guide covers sequencing in more depth. Follow CAN-SPAM and any state rules that apply.

How complete the software & internet data is

The tier split here is unusually clean: 333,319 records are VERIFIED, with 340 STANDARD and 14 CONNECTED. You will still get some bounces on any list this size, because people change jobs faster in tech than in most industries. Send in small batches, watch your bounce rate, and read how to verify an email address before a large send.

How to work it

  1. Browse software and internet leads and filter by state and city. Search and filtering are free.
  2. Scan titles and company names in the results. Drop anything outside your target role.
  3. Unlock a test batch. A free account gives you 50 unlocks a day with no card, which is enough to test one role in one metro.
  4. Send, measure replies by title, and keep the titles that answer.
  5. Once a segment works and you need volume, go unlimited for $3.99/month and export to CSV for your CRM.

Frequently asked questions

How many software company contacts does LeadQuasar have?

The Software & Internet industry has 333,673 contacts. All of them include an email address, a phone number, a website and a contact name.

Can I target marketing leaders at tech companies?

Yes. Marketing titles are well represented: Marketing Manager (9,034), Marketing Director (4,073), Marketing Executive (3,927) and Director of Marketing (3,487) are all in the top ten titles.

Is the list mostly Silicon Valley?

California has 109,810 of the contacts, so it is the largest share. Massachusetts, New York, Texas and Washington each have more than 15,000, and records span 51 states and territories.

Can I filter by company size or funding?

No. Filters cover industry, state, city and data quality tier. Use the company name and website to judge size, and use titles like Owner and President as a signal of a smaller, founder-led firm.


Browse software and internet leads free, then create a free account to unlock 50 contacts a day with no card.