LeadQuasar's Public Relation category has 440 contacts in 26 states. 424 (96%) have a phone number, 384 (87%) carry a person's name, and 91 (21%) have an email. It is a small list with a strong lean toward Boston and Chicago, and it suits vendors who sell to PR agencies or want agencies as referral partners.
A small list with an unusual shape
You might expect PR contacts to cluster in New York and Los Angeles. This list does not.
| State | Contacts | With email | With phone |
|---|---|---|---|
| Massachusetts | 80 | 22 | 80 |
| Illinois | 67 | 12 | 65 |
| New York | 46 | 12 | 41 |
| Texas | 43 | 7 | 40 |
After those four come North Carolina (25), Colorado (24), Washington (22), Nebraska (21), Georgia (19), Ohio (18), California (17) and Arizona (13). California has only 17 records, so if the West Coast is your market, this list will not carry a campaign on its own.
The cities are even tighter. Chicago accounts for all 67 Illinois records, Boston for 63 of Massachusetts' 80, and New York City for 44 of New York's 46. For a Boston or Chicago rep, this is effectively a complete local call list you can finish in a day or two.
Be honest with yourself about scale: 440 records supports a targeted campaign, not a volume play.
Two ways to use a PR list
PR firms as customers. Agencies buy tools and services to deliver client work. The common ones:
- Media databases, monitoring and clipping services
- Press release distribution
- Reporting and analytics dashboards clients can read
- Freelance writers, designers, video and photography
- Event production and spokesperson training
- Project management, time-tracking and billing software
- Insurance for professional services
PR firms as partners. Agencies recommend vendors to their clients all the time: web developers, SEO and paid media shops, crisis consultants, event venues, printers, research firms. If you sell to the same businesses a PR firm serves, a referral arrangement with a few local agencies can bring warmer leads than cold outreach to those businesses directly.
Decide which one you are pitching before you write. A tool sale and a partnership conversation start very differently.
Who picks up the phone
PR agencies tend to be small. At a small firm the founder or principal still pitches new business, sets rates and chooses tools. Account directors run client relationships and often feel the pain of a clumsy workflow first. The data does not include a job title breakdown for this category, but 87% of records include a person's name, so you can ask for them directly.
Agency people are fluent pitchers themselves, and they notice a lazy one immediately. Three things help:
- Reference their work. 71% of records have a website. Look at the client list or recent campaigns and mention one.
- Speak in outcomes their clients care about. Coverage, share of voice, a faster report, a better event. PR firms sell results to clients, and they buy tools that help them prove results.
- Respect the news cycle. A PR team dealing with a client crisis or a launch day will not take your call. If someone says "bad week", believe them and ask when to call back.
Channel: phone first, then email
Only 91 records have an email, so most first contacts will be by phone. Massachusetts has the most emails (22), followed by Illinois and New York (12 each). Collect addresses on the call for follow-up. Our cold email guide covers keeping that follow-up short; follow CAN-SPAM and honour opt-outs.
If your real target is marketing agencies more broadly, the Marketing Agency category is worth browsing alongside this one.
A practical public relation outreach plan
- Browse public relations leads by state and city. Search and filtering are free.
- Check the quality score and tier before you unlock. The category has 90 CONNECTED records, 335 STANDARD and 15 LEAN.
- Read each agency's website and decide whether it is a customer or a partner prospect.
- Call, reference their work, and ask for an email to send something specific.
A free account unlocks 50 contacts a day with no card. At 440 records, the whole category takes about nine days on the free plan. If you want it in your CRM at once, go unlimited for $3.99/month with CSV export.
Frequently asked questions
How many PR agency contacts does LeadQuasar have?
440 contacts in 26 states. 424 have a phone number, 384 include a person's name and 91 have an email address.
Which cities have the most PR firms in the list?
Chicago (67), Boston (63) and New York City (44). Those three account for most of the list's top states.
Does the list cover Los Angeles or San Francisco PR agencies?
Only lightly. California has 17 records in total, so treat it as a supplement rather than a West Coast list.
Should I email or call PR agencies?
Call first. Only 21% of records have an email, while 96% have a phone number. Get the email on the call and follow up with something specific.
Browse public relations leads by state and city, then create a free account to unlock 50 contacts a day with no card.