To find a PR agency, whether to hire one or to contact one about a collaboration, start with a list of firms in your state, then check each firm's recent work before you call. LeadQuasar lists 684 public relations businesses across the United States: 646 include a phone number and 167 a business email address.
Who is this list for?
People arrive here for two different reasons. Some want to hire a PR firm in Boston, Los Angeles or Miami. Others want to reach agencies: to pitch a service, propose a collaboration or set up referrals. The same records work for both jobs, with one caveat. This is a contact list of PR businesses, not a review site or a ranking. It tells you who the firms are and how to reach them. It does not tell you which one is good, so the vetting is yours.
How do you find a PR agency to hire?
Treat the list as the start of a shortlist.
- Open your state, then filter by city. Looking for a Boston public relations firm? Open the Massachusetts page and filter to Boston. The same works for Los Angeles on the California page and Miami on the Florida page.
- Read each firm's own site before you call. Look at the client list, the sectors they work in and their recent coverage. A firm that places tech founders in trade press is a poor fit for a restaurant opening, however good it is.
- Ask who will do the work. At a small agency the founder often wins the business and someone more junior runs the account. Ask to meet the person who would handle yours.
- Ask how they report results. A good answer names the outlets, the coverage and how they will show it to you each month. A vague answer about "awareness" is a warning sign.
- Compare a handful, not dozens. Local PR experts are busy, and a short, specific brief gets better replies than a mass request for proposals.
If "local" matters to you, because you want someone who knows the city's reporters and event calendar, filter to your city rather than stopping at the state.
How do you get contact information for PR agencies?
Phone first. 94% of the records carry a phone number, against 24% with a business email. For most firms the call is how you reach them, and the email address comes out of that call.
A few habits make the call go better:
- Say why in one sentence. "I run a video studio and I'm looking for agencies that need event footage" gets a real answer. "I'd like to discuss a partnership" gets voicemail.
- Ask for the right person by role. Small agencies are often run by a founder or principal who still handles new business. Account directors run client work and feel workflow problems first.
- Respect the news cycle. A team in the middle of a client crisis or a launch day will not talk to you. If someone says it is a bad week, believe them and ask when to call back.
- Get the email address on the call, then send one short note the same day that picks up what you discussed.
When you follow up in writing, identify yourself, keep it short and honor opt-outs, as CAN-SPAM requires. Our cold email guide covers structure, and how to find business email addresses helps with the firms whose record has no address.
What do PR agencies buy, and who do they partner with?
If you are contacting agencies as a seller or a partner, decide which before you dial. The two conversations start very differently.
As customers, agencies pay for:
- media databases, monitoring and clipping services
- press release distribution
- reporting dashboards their clients can read
- freelance writers, designers, photographers and video crews
- event production, venues and spokesperson training
- project management, time tracking and billing software
- professional liability insurance
As partners, agencies recommend vendors to their own clients all the time: web developers, SEO and paid media shops, crisis consultants, research firms, printers and event venues. If you serve the same businesses a PR firm serves, two or three referral relationships with local agencies can be worth more than a cold campaign aimed at those businesses directly. If your market is agencies of every kind, read how to find marketing agency leads as well.
Looking for a PR firm in Boston, Los Angeles or Miami?
Six states have their own public relations page. Each one shows that state's count, how many records carry an email and a phone number, and its largest city, so you can check coverage before you sign up.
For any other state, open the national public relations list and filter by state and city. Be realistic about scale: 684 firms supports a local shortlist or a targeted campaign, not a volume play.
What does it cost to get the contacts?
Searching and filtering are free, with no account. A free account unlocks 50 contacts a day with no card, which is enough to shortlist agencies in one city or fill a day of calls. Pro is $9.99 a month for unlimited unlocks and CSV export, if you want the firms in your CRM at once, and you can try Pro free for 7 days.
A practical order of work:
- Browse public relations firms by state and city, or search across industries on Find leads.
- Check whether a record carries a phone number or an email before you unlock it.
- Read the firm's site and decide what you want from it: to hire, to sell or to partner.
- Call, then follow up in writing the same day.
Frequently asked questions
How many PR agencies does LeadQuasar list?
684 public relations businesses across the United States. 646 include a phone number and 167 include a business email address.
Can I use this to find a PR agency to hire?
Yes, as a shortlist. The list gives you the firms and their contact details by state and city. It does not rate or review them, so read each firm's work and ask who would run your account before you sign anything.
Does the list cover Boston, Los Angeles and Miami?
Open the Massachusetts, California or Florida page and filter by city. Each state page shows its own count and largest city, so you can see what is there before you create an account.
Should I call or email a PR agency?
Call first. 94% of the records carry a phone number and 24% a business email. Ask for the right address on the call, then follow up with something specific.
Browse public relations firms free, then create a free account to unlock 50 contacts a day with no card.
