senior care
home care
prospecting
lead generation

Senior Care Leads: How to Reach Agency Owners by Phone

5 min read

LeadQuasar lists 3,319 senior care businesses across 25 states. Nearly all have a phone number and 98% have a website, but only 12% (404 records) have an email address, so this is a phone-first list. It is mid-sized and concentrated in Texas and California, which together hold nearly half the records.

What kind of list this is

These are business listings, not person-level contacts. Each record is a senior care business with its name, phone, website, address and Google rating. About 28% of records also carry a contact name, so for most of the list you are calling the business and asking for the person who makes the decision.

That is normal for this industry. Home care agencies, assisted living communities and adult day programs run on the phone. Families call them, hospitals call them, and so do referral partners. Someone usually picks up during business hours, which works in your favour.

The businesses are well reviewed. 2,380 records carry a Google rating, and the average is 4.19. A rating is a useful opener on a call, and a quick way to spot the operators who care about their reputation.

Who decides at a senior care business

At a small home care agency, the owner usually does everything that is not caregiving: hiring, payroll, marketing, insurance and software. At a larger community, an executive director or administrator runs the building, and purchasing may sit with a regional office.

When you call, ask for the owner first. If you hear "we have an administrator for that," ask for the administrator by title and write down the name. The front desk at a care business is used to routing calls, and a clear, short reason gets you further than a pitch.

What these operators tend to care about:

  • Staffing. Caregiver hiring and retention is a constant concern. Recruiting, scheduling and training vendors have an easy opening.
  • Referrals. New clients often arrive through hospitals, doctors and placement services. Anything that brings referrals is worth a conversation.
  • Compliance and records. Care businesses keep careful records and face state rules. Software that makes that easier gets a hearing.
  • Reputation. With ratings this visible, review management and local marketing matter.

Avoid anything that sounds like it adds work for staff who are already stretched.

Where the records are

State Businesses With email
Texas 776 36
California 727 134
Arizona 260 65
Illinois 180 28
Indiana 137 8
Connecticut 114 53

Michigan (133), Pennsylvania (132), New York (127), Florida (115), North Carolina (115) and Tennessee (112) follow.

The email column matters. California, Arizona and Connecticut have the most email addresses, so an email-plus-phone sequence works there. In Florida, North Carolina and Tennessee there are no emails at all in this list, so plan to call.

The records cluster in large metros. Phoenix has 123 businesses, Chicago 117, and San Diego, Philadelphia and Houston 115 each. Texas spreads across Dallas (114), El Paso (113), Fort Worth (111), San Antonio (111) and Austin (105), which makes a Texas phone campaign easy to split by city.

A phone-first plan

  1. Pick one metro. Browse senior care leads and filter by state and city. Search and filtering are free.
  2. Check the website before you dial. 98% of records have one. Look for what they offer (in-home care, memory care, assisted living) and whether they are hiring. Your opener should reference one of those.
  3. Call mid-morning or early afternoon. Avoid shift changes and mealtimes, when staff are busiest.
  4. Ask one question. "Who handles your caregiver recruiting?" gets a name. "Do you have a minute to hear about our platform?" gets a no.
  5. Follow up by email where you have it. Use the 404 emails for the second touch, not the first, and follow CAN-SPAM and any state rules.

A free account unlocks 50 businesses a day with no card, which is about a day of calling for one person. If you are running a team of callers or want to load the list into a dialer, go unlimited for $3.99/month and export to CSV.

If you do need email for a record without one, how to find business email addresses covers the common methods.

Frequently asked questions

How many senior care businesses does LeadQuasar list?

There are 3,319 senior care businesses in 25 states. Almost all have a phone number, 98% have a website and 12% (404) have an email address.

Do the listings include the owner's name?

About 28% of records carry a contact name. For the rest, call the business and ask for the owner or administrator. The front desk at a care business routes calls all day and will usually tell you who to speak to.

Which states have the most senior care leads?

Texas (776) and California (727) lead by a wide margin, followed by Arizona (260) and Illinois (180). California has the most email addresses, with 134.

Is this list big enough for a national campaign?

Not really. It covers 25 states and 3,319 businesses, so treat it as a focused list for the metros it covers. It works best for a regional sales team or a phone campaign in Texas, California or Arizona.


Browse senior care leads by state and city, then create a free account to unlock 50 businesses a day with no card.